How to Best Enhance Your Brand with New gTLDs

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How to Best Enhance Your Brand with New gTLDs

Post by Circle on Wed Feb 19, 2014 7:58 pm

This post examines the breadth of new generic Top-Level Domain (gTLD) registrations needed for best enhancing a .Brand. And if you don't own .Brand, what should the scope of your new gTLD strategy be?

http://www.circleid.com/posts/20140203_how_to_best_enhance_your_brand_with_new_gtlds
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Conditions for Launching your .Brand

Post by Circle on Wed Feb 19, 2014 7:58 pm

The post addresses the factors affecting any decision to rebrand under a new Top-Level Domain (TLD). Depending on the TLDs owned by the competing companies, rebranding can be critical, merely advantageous, or a matter of wait-and-see. (This post does not address signal location/geography, strategies for expanding a brand, or the merits of defensive and offensive domain name registrations under relevant new gTLDs.)

http://www.circleid.com/posts/20140204_conditions_for_launching_your_brand
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