Impact of New generic Top Level Domains

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Impact of New generic Top Level Domains

Post by Martin K. on Sun Mar 23, 2014 9:52 am

The initiative of introducing new gTLDs has taken eons as measured in Internet time. Meanwhile, Internet usage has changed from surfing to searching to mobile app launching, and brand discovery has changed from reading the Sunday newspaper to asking friends on social networks and reading blogs. All of which means these new names and the money spent on them may mean nothing to consumers – at least not yet.
Martin K.

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