Generic Top-Level Domains and SEO

Top-level domains could become an important factor in ranking and online brand visibility. Today, the new generic top-level domains (gTLDs), the thousands of new domain extensions such as “.photography”, “.london” etc., that will be flooding into the market over the next few months, took a step forward and entered a new phase where they are open to applications from anyone. So are the new gTLDs set to shake-up the way businesses pick names for their websites? When it comes to their online presence and being visible to Google searches, are there any benefits to be had? gTLDs open up the possibility of the TLD becoming an important ranking factor in the future, particularly for the truly “generic” gTLDs (i.e. not brand gTLDs). What’s more, if Google does use the TLD as a ranking factor, this will most likely be used to categorise the topic of a site.

http://theinspirationroom.com/daily/2013/generic-top-level-domains-and-seo/