The revolution in domain names: are you ready?

The brave new world of Generic Top Level Domains (gTLDs) has arrived. Until September 2013, would be registrants had only 22 gTLDs to choose from, the premium of which was always .com.

Since then, over one hundred have been open for registration, and over the next months and years there will be in the region of another 1,700. This is a game changer both for brand owners and agencies. It presents new opportunities for more targeted communication of information, products and services, but also a potentially serious headache for policing the use of their marks in hundreds of new gTLDs.

http://www.theguardian.com/media-network/marketing-agencies-association-partner-zone/revolution-domain