gTLDs – Predictions for 2014

At the time of writing, 24 new gTLDs had been delegated – meaning that the registrars of those domains are now undertaking the final administration processes before launching to the public. With the list of delegated domains growing every week, the days of consumer access to sites such as 5series.bmw grow closer every day.

Given this proximity to launch, curiosity is growing in all sections of society over what the impact of these new domains will be. A good indicator of the consensus amongst brand owners may come from the brand protection efforts being taken in anticipation of the launch.

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