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Adapting brand strategy for generic top-level domains

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Adapting brand strategy for generic top-level domains Empty Adapting brand strategy for generic top-level domains

Post by Martin K. Sun Feb 16, 2014 8:07 am

New generic top-level domains (gTLDs) will soon be added to the domain name system. In addition to gTLDs such as “.com” and country code top-level domains such as “.com.au”, users will be able to register domain names such as “yourbrand.clothing” and “yourbrand.melbourne”. These changes present both opportunities and threats to brand owners, so it is important to be aware of how these developments will affect your business.

http://www.lexology.com/library/detail.aspx?g=6d32dcac-0982-4b87-855b-7baaef9204b7
Martin K.
Martin K.
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